Antipreneurs
Antipreneurs are people who are anti- advertisements and anti-big business. Antipreneurs frequently depened on each other to get their supplies because they share similar ideas. Usually, Antipreneurs hate logos. They react to how big business is affecting the environment and how they treat their customers. Also they care about how big companies are treating the world.
Bill Goldsmith opened an internet radio station. (www.radioparadise.com) Internet was extremely popular in 2000. Goldsmith thought that starting his own radiostation without ads would be extraordinary. Infact, his radio station is ran without any advertisements and is run by donations from the listeners. He receives over $1 million in annual revenues.
Another Antipreneur is a person named Kalle Lasn. In order to protest against Nike’s illegal labour in china, he founded “Blackspot shoes” since 2003. He designed a shoes with white circle on the part where Nike Logo will be located. This company is formed with 13 people and sold 30,000 shoes.
I believe that the idea of Antipreneurs is outrageously incomprehensible. One of their idea mentions that they are against the advertisements. However, Antipreneurs made some advertisements themselves. They spread their idea through articles. Also Antipreneurs mentioned that they hate logos that represent big-businesses like Nike. However, their idea of No logo is still a logo. And their idea will be recognized as “Antipreneurs.”
